Category: Anonimo
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In 1997 Federico Massacesi, formerly of Ferragamo, launched the brand ANONIMO. He was helped by Colonel Dr. Dino Zei, former CEO of Panerai. Their collaboration was not slow in bearing success due to the expertise of both of them.
In 2009, the company has a new management but the headquarters of the brand remained in Florence. The collection is revisited with 4 conceptual lines – Sport – Militare- Professional – “Dino Zei”
The aim of the company is bringing together the best Italian elegance and the Swiss watchmaking experience.
ANONIMO has several patents, among them the famous crown screw-in locking system